Overview
At LocationSquare.com (“Location Square,” “we,” “our,” or “us”), we are committed to protecting your privacy and handling your personal data in a secure and transparent manner. This Privacy Policy explains how we collect, use, disclose, and protect your personal data in compliance with UK GDPR and other applicable data protection laws.
We regularly review and update our Privacy Policy, and we request you to regularly review this Policy. It is important that the personal data we hold about you is accurate and current. Please let us know if your personal data changes during your relationship with us.
1. Who We Are
Location Square Ltd is a company incorporated in England and Wales with registered number 15163776. Our registered office is located at 43 Gabrielle House, Perth Road, IG2 6FF.
LocationSquare.com is a platform connecting service providers to its customers. We are registered as a data controller with the UK Information Commissioner’s Office, with data protection registration number ZB998504.
We comply with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
For any privacy-related queries, please contact us at support@locationsquare.com.
2. The Data We Collect from You
At Location Square Ltd, we are committed to protecting your personal data in accordance with the UK GDPR. The information we collect helps us deliver, improve, and personalise our services. The types of data we collect may include but are not limited to the following:
a) Personal Data
(i) Contact Information
This includes your home or business address, current location (if permitted), email address, and mobile or telephone number.
(ii) Identity and Profile Information
We may collect your full name, username or user ID, gender, and profile photo or other identifiers used on the Location Square platform.
(iii) Marketing and Communications Information
- Your contact details (such as email and address)
- Content you submit as part of service requests, listings, reviews, feedback, or discussions within public areas of the Platform
- Your responses to surveys, polls, or user research
- Your preferences for receiving marketing or promotional communications from Location Square or selected third parties
- Records of your communications (such as chats or calls) with service professionals conducted via our Platform
(iv) Technical Information
- Internet Protocol (IP) address
- Browser type and settings
- Device identifiers and device type
- Operating system and platform
- Dates, times, and duration of visits
- Page interactions and clicks
- Location data (subject to your device permissions)
- Data on your usage of the Location Square website or mobile app
(v) Transaction Information
We may collect details of the services or professional services you have accessed or booked through Location Square. This can include transaction amounts, a masked portion of your payment card information (provided by our payment processor), and other payment references where applicable.
(vi) Usage Information
- Booking and service history
- User behaviour patterns (e.g., clicks, taps, and time spent on different features)
- Page views, navigation paths, and feature engagement within the Location Square app or website
b) Aggregated Data
We may also collect and use aggregated data for internal research and analytics. While this data may be derived from your personal information, it does not, on its own, identify you. If aggregated data is ever combined with your personal data in a way that does identify you, we will treat the combined data in line with this Privacy Policy.
c) If You Do Not Provide Personal Data
In certain cases, we are required by law—or under the terms of a contract with you—to collect personal data. If you do not provide the information we request, we may be unable to deliver our services or fulfil our obligations under the agreement. If this happens, we will inform you at the time and explain any resulting restrictions.
d) Personal Data You Provide About Others
If you provide us with personal information about another individual, you must ensure that you have their express permission to do so. It is your responsibility to inform them that you are sharing their personal data with Location Square Ltd and that it will be processed in accordance with this Privacy Policy.
e) Children’s Privacy
Our website, mobile application, and services are intended for use by individuals aged 18 and over. We do not knowingly collect or process personal data from children. If you believe we may have collected such information, please contact us immediately.
3. How We Collect Your Data
Location Square Ltd gathers personal data from you through various methods, as outlined below:
(a) Direct Interactions
You provide us with personal data when you engage with our services. This may occur when you:
- Create an account or profile with us
- Access or use our services, or take part in activities related to them
- Participate in promotions, surveys, or polls
- Request to receive marketing communications from us
- Report issues with the Platform, provide feedback, or contact us for assistance
(b) Automated Data Collection
When you visit our Platform or use our Services, we automatically collect technical data regarding your device, browsing actions, and usage patterns. This information is gathered through cookies, web beacons, pixel tags, server logs, and similar technologies.
(c) Third-Party Sources
We may also receive personal data about you from third parties and publicly available sources, including:
- Technical data from analytics providers and advertising networks
- Identity, contact, and profile data from service providers and publicly accessible records
- Personal data shared with us by our affiliate companies
4. How We Use Your Data
We will only use your personal data when it is lawful for us to do so. We use your personal data for the following purposes:
- To verify your identity and register you as a user, creating your account on our Platform
- To deliver the Services to you
- To enable the provision of Professional Services to you
- To monitor trends and personalise your experience
- To enhance the functionality of our Services, based on feedback and information provided by you
- To improve customer service and effectively address your Service requests and support needs
- To track transactions and process payments
- To send periodic updates about the Services, including notifications of any changes
- To market and advertise the Services to you
- To meet our legal obligations
- To administer and protect our business, including for troubleshooting, data analysis, and system testing
- To improve our business operations and delivery models
- To fulfil obligations arising from any agreements we may enter into with you
- To enforce our Terms of Service
- To respond to court orders, exercise or defend legal rights, or handle legal claims
By using our Services and creating an account, you consent to be contacted by us, our service professionals, associate partners, and affiliates via email, phone, or other means. We may also share your data without your consent when required by law, court order, or any government authority.
5. Legal Basis for Processing Data
We will only process your personal data when permitted by law. The most common legal bases for using your personal data are as follows:
- Performance of a contract: Where we need to fulfil the contract we are about to enter, or have already entered, with you.
- Legal or regulatory obligations: Where we are required to comply with a legal or regulatory obligation.
- Legitimate interests: Where processing is necessary for our legitimate interests, and we conduct a “balancing test” to ensure that these interests are not overridden by your rights.
- Consent: In general, we do not rely on consent as the legal basis for processing your personal data.
6. Data Sharing and Disclosure
The personal data we collect about you will be stored on our servers located within the EU. We are committed to being transparent about how and with whom we share your data.
We may disclose your personal data to:
- Members of our corporate group: This includes our subsidiaries, ultimate holding company, and all subsidiaries of our holding company.
- Employees, officers, insurers, professional advisors, agents, suppliers, or subcontractors: As required to fulfil the purposes set out in this policy.
- Service Providers: To help you complete bookings and communicate directly about those bookings.
- Payment providers: To process payments for services.
- Customer service software providers: Such as those providing email, telephone, chat, or SMS services.
- Marketing and advertising partners: To help us send you relevant promotional information.
We may also disclose your personal data to the extent required by law, in connection with any ongoing or prospective legal proceedings, or in order to establish, exercise, or defend our legal rights.
7. International Data Transfers
As a UK-based company, Location Square Ltd may transfer your personal data outside the United Kingdom. However, we are committed to ensuring that any such transfer is conducted in accordance with UK data protection laws.
When we transfer your personal data outside the UK, we implement one or more of the following safeguards:
- Adequacy Decisions: We may transfer your personal data to countries deemed by the UK Government to offer an adequate level of protection.
- Standard Contractual Clauses (SCCs): Legally binding contracts approved by the UK Information Commissioner’s Office (ICO) that ensure your personal data is protected to the same standard as it would be within the UK.
- Other Mechanisms: Such as Binding Corporate Rules (BCRs), or specific derogations as allowed under UK GDPR.
By using our Services and interacting with us, you agree to such transfers where we have ensured the necessary protections are in place to uphold your privacy rights.
8. Data Retention
We will only retain your personal data for as long as is necessary to fulfil the purposes for which it was collected, including to meet any legal, regulatory, accounting, or reporting obligations.
To determine the appropriate retention period, we consider several factors, including:
- The amount, nature, and sensitivity of the personal data
- The potential risk of harm from unauthorised use or disclosure of your data
- The purposes for which we process your data and whether those purposes can be achieved through other means
- The applicable legal and regulatory requirements
In certain circumstances, you may request that we delete your personal data. In some cases, we may anonymise your personal data so that it can no longer be associated with you, and use such anonymised data indefinitely for research or statistical analysis.
9. Data Security
We have implemented appropriate technical and organisational security measures to protect your personal data from accidental loss, unauthorised access, misuse, alteration, or disclosure. These measures include encryption, password protection, secure servers, and limited access controls.
Access to your personal data is restricted to those employees, agents, contractors, and other third parties who have a legitimate business need to access such data. They are subject to a duty of confidentiality and are required to process your data in accordance with our instructions and applicable data protection laws.
We have procedures in place to respond to any suspected personal data breaches. Where we are legally required to do so, we will notify you and the appropriate regulatory authority (such as the ICO) without undue delay.
Please note that the transmission of information via the internet is not completely secure. Where you have created an account and chosen a password, you are responsible for keeping this password confidential. If you believe your account has been compromised, please notify us immediately.
10. Your Rights Under UK GDPR
Under the UK General Data Protection Regulation (UK GDPR), you have the following rights in relation to the personal data we hold about you:
- Right to be informed – You have the right to receive clear, transparent information about how we use your personal data.
- Right of access – You have the right to request a copy of the personal data we hold about you.
- Right to rectification – You have the right to request that we correct or complete any inaccurate or incomplete personal data.
- Right to erasure – In certain circumstances, you can ask us to delete your personal data (the “right to be forgotten”).
- Right to restrict processing – You have the right to request that we suspend the processing of your personal data in certain circumstances.
- Right to data portability – You may request that we transfer your personal data to you or a third party in a structured, machine-readable format.
- Right to object – You can object to processing where we are relying on our legitimate interests. You also have the absolute right to object to direct marketing.
- Right to withdraw consent – Where we rely on your consent to process personal data, you have the right to withdraw that consent at any time.
We aim to respond to all legitimate requests within one calendar month. If you have concerns about how we handle your personal data, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO) at www.ico.org.uk.
11. Cookies
Our website, LocationSquare.com, uses cookies to enhance user experience, improve website functionality, and support our services.
What Are Cookies?
Cookies are small text files stored on your device when you visit a website. They can be session cookies (which expire when you close your browser) or persistent cookies (which remain on your device for a set period).
How We Use Cookies
LocationSquare Ltd uses both session and persistent cookies to:
- Recognise and identify your device when you visit our website
- Enable core functionalities, such as user login and our booking system
- Track how you navigate through our website to improve user experience
- Analyse website usage and generate statistics through analytics tools
- Prevent fraudulent activity and enhance website security
- Deliver relevant advertising based on your browsing behaviour
Your Cookie Choices
Most web browsers allow you to control and block cookies through your settings. Please note that blocking all cookies may impact your ability to use some features on our website, such as account login or booking tools. Upon your first visit, a cookie banner will request your consent for the use of non-essential cookies.
12. Third-Party Links
Our website may contain links to external websites, plug-ins, or applications operated by third parties. If you click on these links, you may be directed to websites that are outside our control. These third parties may collect or share your personal data.
Please note that we are not responsible for the privacy policies or practices of these third-party websites. We recommend that you read the privacy notices of any such websites you visit before submitting any personal data to them.
13. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, legal obligations, or the functionality of our Platform and Services. Any updates will be published on our website at www.locationsquare.com.
Where appropriate, we will notify you of significant changes via email or push notification. We encourage you to review this page periodically to stay informed about how we are protecting your personal data.
This Privacy Policy was last updated on 15 April 2025.
14. Contact Us
For any questions regarding this Privacy Policy or to exercise your data rights, please contact us at support@locationsquare.com.
By using Location Square, you acknowledge and consent to this Privacy Policy.
Questions?
If you have any questions about this policy, please contact us at legal@locationsquare.com