At LocationSquare.com (“Location Square,” “we,” “our,” or “us”), we are committed to protecting your privacy and handling your personal data in a secure and transparent manner. This Privacy Policy explains how we collect, use, disclose, and protect your personal data in compliance with UK GDPR and other applicable data protection laws. We regularly review and update our Privacy Policy, and we request you to regularly review this Policy. It is important that the personal data we hold about you is accurate and current. Please let us know if your personal data changes during your relationship with us.
1. Who We Are
Location Square Ltd is a company incorporated in England and Wales with registered no 15163776 our registered office located at 43 Gabrielle House, Perth Road, IG2 6FF LocationSquare.com is a platform connecting service providers to its customers. We are registered as a data controller with the UK Information Commissioner’s Office, with data protection registration number __________. We comply with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
For any privacy-related queries, please contact us at support@locationsquare.com.
2. The Data We Collect from You
At Location Square Ltd, we are committed to protecting your personal data in accordance with the UK General Data Protection Regulation (UK GDPR). The information we collect helps us deliver, improve, and personalize our services. The types of data we collect may include but are not limited to the following:
a) Personal Data
(i) Contact Information
This includes your home or business address, current location (if permitted), email address, and mobile or telephone number.
(ii) Identity and Profile Information
We may collect your full name, username or user ID, gender, and profile photo or other identifiers used on the Location Square platform.
(iii) Marketing and Communications Information
This includes:
- Your contact details (such as email and address),
- Content you submit as part of service requests, listings, reviews, feedback, or discussions within public areas of the Platform (e.g., blogs, chat features),
- Your responses to surveys, polls, or user research,
- Your preferences for receiving marketing or promotional communications from Location Square or selected third parties,
- Records of your communications (such as chats or calls) with service professionals conducted via our Platform.
(iv) Technical Information
We collect technical data including:
- Internet Protocol (IP) address,
- Browser type and settings,
- Device identifiers and device type,
- Operating system and platform,
- Dates, times, and duration of visits,
- Page interactions and clicks,
- Location data (subject to your device permissions),
- Data on your usage of the Location Square website or mobile app.
(v) Transaction Information
We may collect details of the services or professional services you have accessed or booked through Location Square. This can include transaction amounts, a masked portion of your payment card information (provided by our payment processor), and UPI IDs or other payment references where applicable.
(vi) Usage Information
This includes data relating to how you interact with our services, such as:
- Booking and service history,
- User behavior patterns (e.g., clicks, taps, and time spent on different features),
- Page views, navigation paths, and feature engagement within the Location Square app or website.
b) Aggregated Data
We may also collect and use aggregated data for internal research and analytics—such as statistical or demographic insights. While this data may be derived from your personal information, it does not, on its own, identify you. If aggregated data is ever combined with your personal data in a way that does identify you, we will treat the combined data in line with this Privacy Policy.
c) If You Do Not Provide Personal Data
In certain cases, we are required by law—or under the terms of a contract with you—to collect personal data. If you do not provide the information we request, we may be unable to deliver our services or fulfil our obligations under the agreement (for example, providing you access to the Location Square platform or processing bookings). If this happens, we will inform you at the time and explain any resulting restrictions.
d) Personal Data You Provide About Others
If you provide us with personal information about another individual—for example, when referring to a service or making a booking on their behalf—you must ensure that you have their express permission to do so. It is your responsibility to inform them that you are sharing their personal data with Location Square Ltd and that it will be processed in accordance with this Privacy Policy. Where required by law, you must also obtain their explicit consent before disclosing their information to us.
e) Aggregated and Anonymized Data
Location Square Ltd may generate, use, and share aggregated or anonymized data for analytical, statistical, and research purposes. This type of information does not directly or indirectly identify any individual and therefore is not treated as personal data under the UK GDPR. However, in the event we link aggregated data with personal data in a way that could identify a natural person, we will treat the combined information as personal data and handle it in accordance with this Privacy Policy.
f) Children’s Privacy
Our website, mobile application, and services are intended for use by individuals aged 18 and over. We do not knowingly collect or process personal data from children. If we discover that we have inadvertently collected personal information from a child, we will take appropriate steps to delete that data as soon as possible. If you believe we may have collected such information, please contact us immediately using the contact details provided in this policy.
3. How We Collect Your Data
Location Square Ltd. gathers personal data from you through various methods, as outlined below:
(a) Direct Interactions
You provide us with personal data when you engage with our services. This may occur when you:
(i) Create an account or profile with us;
(ii) Access or use our services, or take part in activities related to them;
(iii) Participate in promotions, surveys, or polls;
(iv) Request to receive marketing communications from us; or
(v) Report issues with the Platform, provide feedback, or contact us for assistance.
(b) Automated Data Collection
When you visit our Platform or use our Services, we automatically collect technical data regarding your device, browsing actions, and usage patterns. This information is gathered through cookies, web beacons, pixel tags, server logs, and similar technologies. Additionally, we may obtain technical data from other websites or applications that use our cookies.
(c) Third-Party Sources
We may also receive personal data about you from third parties and publicly available sources, including:
(i) Technical data from analytics providers and advertising networks;
(ii) Identity, contact, and profile data from service providers and publicly accessible records;
(iii) Personal data shared with us by our affiliate companies.
4. How We Use Your Data
a) We will only use your personal data when it is lawful for us to do so. Most commonly, we use your personal data in the following circumstances: to provide you with our Services, enable access to Professional Services, or to comply with legal obligations. We use your personal data for the following purposes:
(i) To verify your identity and register you as a user, creating your account on our Platform;
(ii) To deliver the Services to you;
(iii) To enable the provision of Professional Services to you;
(iv) To monitor trends and personalize your experience;
(v) To enhance the functionality of our Services, based on feedback and information provided by you;
(vi) To improve customer service and effectively address your Service requests and support needs;
(vii) To track transactions and process payments;
(viii) To send periodic updates about the Services, including notifications of any changes, information about services you’ve availed, and occasional company news;
(ix) To assist with the delivery of Professional Services, including sending information and updates about services you’ve used;
(x) To market and advertise the Services to you;
(xi) To meet our legal obligations;
(xii) To administer and protect our business, including for troubleshooting, data analysis, system testing, and internal operations;
(xiii) To improve our business operations and delivery models;
(xiv) To fulfill obligations arising from any agreements we may enter into with you;
(xv) To enforce our Terms of Service; and
(xvi) To respond to court orders, exercise or defend legal rights, or handle legal claims.
(b) By using our Services and creating an account, you consent to be contacted by us, our service professionals, associate partners, and affiliates via email, phone, or other means. This contact may be necessary to deliver the Services, ensure you are informed about features, and for related purposes.
(c) You acknowledge that any personal information relating to you, whether provided directly (via the Services or otherwise) or indirectly, such as personal correspondence, instructions, or other data, may be collected, compiled, and shared by us to provide the Services. This includes sharing information with service professionals, vendors, social media companies, third-party providers, consultants, auditors, and other entities in the Location Square Ltd. group in connection with the aforementioned purposes.
(d) You also acknowledge that we may share your data without your consent when required by law, court order, or any government authority. Such disclosures will be made in good faith and with the belief that they are necessary to enforce this Policy or our Terms, or to comply with applicable laws and regulations.
5. Legal Basis for Processing Data
We will only process your personal data when permitted by law. The most common legal bases for using your personal data are as follows:
- Performance of a contract: Where we need to fulfill the contract, we are about to enter, or have already entered, with you.
- Legal or regulatory obligations: Where we are required to comply with a legal or regulatory obligation.
- Legitimate interests: Where processing is necessary for our legitimate interests, and we conduct a “balancing test” to ensure that these interests are not overridden by your rights.
- Consent: In general, we do not rely on consent as the legal basis for processing your personal data.
6. Data Sharing and Disclosure
The personal data we collect about you will be stored on our servers located within the EU. We are committed to being transparent about how and with whom we share your data.
We may disclose your personal data to:
- Members of our corporate group: This includes our subsidiaries, ultimate holding company, and all subsidiaries of our holding company, as far as reasonably necessary for the purposes outlined in this policy.
- Employees, officers, insurers, professional advisors, agents, suppliers, or subcontractors: We may share your personal data with these parties as required to fulfill the purposes set out in this policy.
- Service Providers: We may share limited personal data with service providers to help you complete bookings and communicate directly about the bookings and other relevant matters.
- Third-party service providers: We may share limited personal data with third-party service providers who comply with all applicable data protection regulations in their processing of your data.
- Payment providers: To process payments for services.
- Customer service software providers: Such as those providing email, telephone, chat, or SMS services, to facilitate communication with you about any issues.
- Marketing and advertising partners: To help us send you relevant promotional information.
- Referrals: If you have referred someone, or someone has referred you, we may share your information in relation to the referral.
Except as explicitly outlined in this policy, we will not disclose your personal information to third parties.
We may also disclose your personal data:
- To the extent required by law.
- In connection with any ongoing or prospective legal proceedings.
- In order to establish, exercise, or defend our legal rights (including providing information to others for fraud prevention and reducing credit risk).
- To a prospective purchaser of any business or asset we are selling or considering selling.
- To any individual or authority, we reasonably believe may apply to a court or other competent authority for the disclosure of your personal data, where we reasonably believe such a court or authority would likely order the disclosure of that personal information.
7. International Data Transfers
As a UK-based company, Location Square Ltd. may transfer your personal data outside the United Kingdom to countries or territories that may not have data protection laws that are equivalent to those in the UK. However, we are committed to ensuring that any transfer of your personal data outside the UK is conducted in accordance with UK data protection laws, ensuring an adequate level of protection for your information.
When we transfer your personal data outside the UK, we implement one or more of the following safeguards to ensure your data is protected:
- Adequacy Decisions: We may transfer your personal data to countries that have been deemed by the UK Government to offer an adequate level of protection for personal data. For up-to-date information on these countries, refer to the UK Government’s guidance on international data transfers.
- Standard Contractual Clauses (SCCs): Where we engage with service providers based outside the UK, we may implement Standard Contractual Clauses (SCCs) approved by the UK Information Commissioner’s Office (ICO). These legally binding contracts ensure that your personal data is protected to the same standard as it would be within the UK.
- UK-US Privacy Shield: In cases where we transfer personal data to providers in the United States, we may rely on the UK-US Privacy Shield framework (if applicable) to ensure that such transfers are carried out in compliance with UK data protection standards. For more information, please refer to the UK Government’s guidance on the UK-US Privacy Shield.
- Other Mechanisms: In the absence of an adequacy decision or Standard Contractual Clauses, we may implement other approved safeguards, such as Binding Corporate Rules (BCRs), or rely on specific derogations as allowed under UK GDPR, such as when the transfer is necessary for the performance of a contract or for important public interest reasons.
By using our Services and interacting with us, you agree to such transfers of your personal data outside of the UK, if we ensure the necessary protections are in place to uphold your privacy rights.
8. Data Retention
We will only retain your personal data for as long as is necessary to fulfil the purposes for which it was collected, including to meet any legal, regulatory, accounting, or reporting obligations.
To determine the appropriate retention period, we consider several factors, including:
- the amount, nature, and sensitivity of the personal data,
- the potential risk of harm from unauthorised use or disclosure of your data,
- the purposes for which we process your data and whether those purposes can be achieved through other means, and
- the applicable legal and regulatory requirements.
In certain circumstances, you may request that we delete your personal data. For more information, please refer to the Your Rights section below.
In some cases, we may anonymise your personal data so that it can no longer be associated with you. We may use such anonymised data indefinitely for research, statistical analysis, or business insights without further notice to you, as this no longer constitutes personal data under UK GDPR.
9. Data Security
We have implemented appropriate technical and organisational security measures to protect your personal data from accidental loss, unauthorised access, misuse, alteration, or disclosure. These measures include, but are not limited to, encryption, password protection, secure servers, and limited access controls.
Access to your personal data is restricted to those employees, agents, contractors, and other third parties who have a legitimate business need to access such data. They are subject to a duty of confidentiality and are required to process your data in accordance with our instructions and applicable data protection laws.
We have put procedures in place to respond to any suspected personal data breaches. Where we are legally required to do so, we will notify you and the appropriate regulatory authority (such as the Information Commissioner’s Office) without undue delay.
Please note that the transmission of information via the internet is not completely secure. Although we take reasonable steps to protect your personal data, we cannot guarantee the security of data transmitted to our Platform.
Where you have created an account and chosen a password to access certain parts of our Services, you are responsible for keeping this password confidential. We strongly recommend that you do not share your password with anyone. If you believe your password or account has been compromised, please notify us immediately so that we can take appropriate action.
10. Your Rights Under UK GDPR
Your Rights Under Data Protection Law
Under the UK General Data Protection Regulation (UK GDPR), you have certain rights in relation to the personal data we hold about you. If you wish to exercise any of these rights, please contact us using the contact details provided in the Contact Us section of this Privacy Policy.
You may have the following rights:
- Right to be informed – You have the right to receive clear, transparent, and easily understandable information about how we use your personal data and your rights. This Privacy Policy is designed to provide that information.
- Right of access – You have the right to request a copy of the personal data we hold about you (commonly known as a “subject access request”) and to check that we are processing it lawfully.
- Right to rectification – You have the right to request that we correct or complete any inaccurate or incomplete personal data we hold about you. You can usually update your information directly via your online account.
- Right to erasure – In certain circumstances, you can ask us to delete your personal data (also known as the “right to be forgotten”) when there is no compelling reason for us to continue processing it.
- Right to restrict processing – You have the right to request that we suspend the processing of your personal data, for example, while we verify the accuracy of the data or our reasons for processing it.
- Right to data portability – You may request that we transfer the personal data you have provided to you or to a third party in a structured, commonly used, and machine-readable format. Please note that this right only applies in certain circumstances.
- Right to object – You can object to processing where we are relying on our legitimate interests (or those of a third party) and there is something about your particular situation that makes you want to object. You also have the absolute right to object to direct marketing.
- Right to object to automated decision-making – You have the right not to be subject to decisions made solely by automated means (including profiling) that have a legal or similarly significant effect on you. LocationSquare Ltd. does not currently carry out any such automated decision-making.
- Right to withdraw consent – Where we rely on your consent to process personal data, you have the right to withdraw that consent at any time. Withdrawal of consent will not affect the lawfulness of any processing carried out before your withdrawal.
Exercising Your Rights
When you exercise your rights:
- We may need to request specific information from you to verify your identity and ensure your right to access your personal data. This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it.
- We do not typically charge a fee to respond to your request. However, we may charge a reasonable fee if your request is clearly unfounded, repetitive, or excessive. In such cases, we may also choose to refuse your request.
- We aim to respond to all legitimate requests within one calendar month. If your request is particularly complex or you have made multiple requests, it may take us longer, in which case we will notify you and keep you updated.
Complaints
If you have any concerns about how we handle your personal data, you also have the right to lodge a complaint with the Information Commissioner’s Office (ICO), the UK’s independent authority for data protection. You can contact the ICO at www.ico.org.uk.
11. Cookies
Our website, LocationSquare.com, uses cookies to enhance user experience, improve website functionality, and support our services.
What Are Cookies?
Cookies are small text files that are stored on your device (computer, tablet, or mobile) when you visit a website. They typically contain a unique identifier and are used to recognise your device on subsequent visits. Cookies can either be:
- Session cookies, which expire when you close your browser, or
- Persistent cookies, which remain on your device for a set period or until you delete them.
Cookies do not usually contain personally identifiable information, but they may be linked to personal data we hold about you.
How We Use Cookies
LocationSquare Ltd. uses both session and persistent cookies to:
- Recognise and identify your device when you visit our website
- Enable core functionalities, such as user login and our booking system
- Enhance the usability and performance of the site
- Track how you navigate through our website to improve user experience
- Analyse website usage and generate statistics through analytics tools
- Prevent fraudulent activity and enhance website security
- Personalise content and user experience based on your preferences
- Deliver relevant advertising based on your browsing behaviour
- Store preferences related to your account, home information, and services
Cookies We Use
We may use cookies from the following categories:
- Strictly necessary cookies – Required for the operation of our website (e.g., login, booking tools).
- Performance cookies – Help us understand how visitors interact with our website by collecting and reporting information anonymously.
- Functionality cookies – Allow the website to remember choices you make (e.g., location, preferences).
- Targeting/Advertising cookies – Used to deliver relevant ads and track campaign effectiveness.
We also use third-party services, including:
- Google Analytics: These cookies collect data on how visitors use our site. We use this information to improve site performance and understand visitor demographics and interests. You can learn more by reading Google’s Privacy Policy.
We may update this list from time to time as we implement new technologies.
Your Cookie Choices
Most web browsers allow you to control and block cookies through your settings. You can typically:
- Delete all cookies already on your device
- Block all or specific types of cookies
- Set your browser to notify you before a cookie is stored
For example:
- Chrome: Settings > Privacy and security > Cookies and other site data
- Firefox: Options > Privacy & Security > Cookies and Site Data
- Edge: Settings > Cookies and site permissions > Manage and delete cookies
- Safari: Preferences > Privacy
Please note that blocking all cookies may impact your ability to use some features on our website, such as account login or booking tools.
Managing Consent
Upon your first visit to our website, a cookie banner will request your consent for the use of non-essential cookies. You may update your preferences at any time using our cookie settings tool available on our website.
12. Third-Party Links
Our website may contain links to external websites, plug-ins, or applications operated by third parties. If you click on these links, you may be directed to websites that are outside our control. These third parties may collect or share your personal data.
Please note that we are not responsible for the privacy policies or practices of these third-party websites. We recommend that you read the privacy notices of any such websites you visit before submitting any personal data to them.
13. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, legal obligations, or the functionality of our Platform and Services.
Any updates will be published on our website at www.locationsquare.com. Where appropriate, we will notify you of significant changes via email or push notification.
We encourage you to review this page periodically to stay informed about how we are protecting your personal data.
This Privacy Policy was last updated on 15 April 2025.
14. Contact Us
For any questions regarding this Privacy Policy or to exercise your data rights, contact us at support@locationsquare.com.
By using Location Square, you acknowledge and consent to this Privacy Policy.